Welcome Instagram Teen Accounts! @instagram teamed up with @growmarketing to help them roll out the announcement of their new Teen only Instagram accounts. For these events, held across the country in 2024, visitors were encouraged to participate in these larger than life, teen and city specific inspired coloring book style murals! Visitors had their choice of on brand colored markers and could color in their favorite part with their own personal style.
Dirty Bandits researched and illustrated each of these city specific murals, tapping in to both teen and local pride for each one. We started with our hometown of New York and went out to create additional murals for LA, SF, and Charolette. New York mural was executed by hand in our studio in Brooklyn and installed in Brookfield Place in Manhattan. The remaining murals were digitally printed and installed on site.
Thank you so much to the amazing team from Grow Marketing (@growmarketing) especially Ava Blum for trusting me with all these cities, Meg Gleason for always making the perfect connection and Anthony Brisson for the expert install!
