MIRC's entire business model inherently helps reduce waste and support smaller music retailers. They are the largest provider of refurbished guitars serving independent retailers and direct to consumer markets. They take broken, discontinued, defective inventory which their repair staff expertly revitalizes. They are well established and have been in business for over 30 years but have never put the same consideration into their own presentation that they do into the guitars they so beautifully service.
They approached Dirty Bandits for a logo redesign to help bring their brand up to speed while reinforcing a look that showed their authenticity and remarkable craft. We considered applications, the industry landscape and came up with something that was clean, authentic and lyrical.