As Milk Jawn, a small batch ice cream company in Philly, started to really take off they realized it was time to get serious about their visual identity. What started as a local pint delivery business found themselves in major supermarkets and looking to open their first brick and mortar location. Enter Dirty Bandits.
Our job was to develop a new logo with an urban (Philly) vibe, something that could live up to it’s name with that certain undefinable something. Packaging needed to be fun and flexible and full of flavor. The art direction? “Make it be all Dirty Bandits-like". Nailed it! With a bright, summery, not too dainty color palette and energetic type and textured line quality it dresses up casual in a nice, professional logo and brand identity system.